Nieodebrane: Pracujesz w Unbounce ?
Unbounce to elastyczne i wydajne narzędzie do tworzenia stron docelowych dla wszystkich rozmiarów ekranu. Oferuje dwie kategorie rozwiązań. Chociaż oferuje funkcję przeciągania i upuszczania bez użycia kodu dla samotnych przedsiębiorców i szczupłych zespołów z ograniczonymi zasobami programistycznymi, umożliwia także niestandardowe programowanie JavaScript i CSS dla bardziej doświadczonych użytkowników. Unbounce oferuje dwie główne kategorie produktów – Classic Unbounce i Conversion Intelligence Platform. Classic Unbounce pozwala marketerom projektować strony w ciągu kilku minut dzięki ponad 300 wbudowanym szablonom i integracji ze sklepami z motywami, a także szeregowi funkcji marketingowych, takich jak kierowanie ofert, testy A/B i bramkowanie treści, żeby wymienić tylko kilka. Nowsza platforma Conversion Intelligence Platform wykorzystuje sztuczną inteligencję i uczenie maszynowe, które umożliwiają firmom tworzenie kampanii marketingowych o wysokiej konwersji. Oferuje specyficzne dla branży, oparte na celach i oparte na danych szablony stron, dostarczanie treści w oparciu o źródła ruchu i atrybuty odwiedzających oraz możliwości pisania tekstów wspomagane przez sztuczną inteligencję.
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| Możliwości |
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|---|---|
| Segment |
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| Rozlokowanie | Chmura / SaaS / oparta na sieci |
| Obsługa klienta | 24 godziny na dobę, 7 dni w tygodniu (przedstawiciel na żywo), czat, e-mail/pomoc techniczna, często zadawane pytania/forum, baza wiedzy, pomoc telefoniczna |
| Szkolenia | Dokumenty |
| Języków | Angielski |
Porównaj Unbounce z innymi popularnymi narzędziami w tej samej kategorii.
Unbounce has an extremely easy to use, drag & drop visual editor. No other landing page tool is as easy. You can spin up great looking landing pages without the help of a designer and without knowing any code. If you struggle with design, they have tons of great free templates you can customize to your needs. I build custom landing pages in Unbounce and my team is able to easily clone and update my pages for their needs without me having to review their work to ensure it looks on brand. Making pages mobile friendly is also a breeze! Unbounce automatically converts desktop designs to mobile and then lets you further alter that design to create a custom layout unqiue to mobile, so you can easily provide a stellar user experience. My favorite part of Unbounce is their A/B testing and Smart Traffic tools. They have the most straightforward, true A/B testing tool that makes it easy to see which landing page variant is the clear winner AND they highlight statistic significance. Their Smart Traffic tool automatically sends traffic to the page that is most likely to convert a unique user. This has increased my conversions by over 50%! Additionally, Unbounce makes it easy to include custom code across mutliple (or single) pages, use external conversion goals, and integrate with other platforms. I've traditionally used HubSpot for landing pages, but their builder and A/B testing tools blow HubSpot out of the water (and this is coming from a true true HubSpot fan; I use Unbounce with HubSpot).
While I do have "dislikes", they are more improvements that could be made to the platform rather than things that make me not want to use it. I wish they had templated modules. Their templates are great but there's no easy way to pull your favorite parts of templates as individual modules that you want to use on a page. No one template ever completely matches my vision so I wish there was an easy way to grab all the parts of different templates I want and combine with my own custom page sections. Sometimes you do need to know a little bit of HTML and CSS. I find myself having to go into code to fix line spacing issues and hyperlinks. The mobile optimization tool is great, but it could definitely use some work (definitely still better than other options though!) While I love that Unbounce has layers like an Adobe CC product would, I wish it also had some of the same shortcuts and hotkeys. Additionally, I wish I could select and move objects within the layers menu. Also being able to group objects on the page would make my life sooooo much easier. My last gripe is that integrating Unbounce forms is a pain. The direct integration with marketing automation platforms pulls every single Unbounce form in your account into the platform. This is a huge problem when you're an agency with multiple Ubounce "clients" connected to your Unbounce "account". I cannot have one client's forms pulling into another client's marketing automation platform. We should be able to choose which client (referring to the Unbounce "client" term that is a subset under account rather than "client" as a company) when integrating. It's also a pain that you have to map the fields for each form individually; if you have a ton of pages this is a huge lift. For these two reasons I mostly use Zapier for integrating or just opt to use forms from marketing automation platforms rather than Unbounce.
I'm doing stronger A/B tests, building better pages with less resources, and driving more conversions. Unbounce makes scaling marketing campaigns a breeze.
The ability to very easily create page variants with A/B testing reporting. Also the speed at which you can create pages really saves a lot of time and can quickly make the service pay for itself, if you're currently doing this manually.
Some of the features for mobile-formatting are a bit clunky, but even this is far superior to other page building tools.
Quickly reproducing pages from a template for specific influencer landing pages.
In Unbounce you can make pages look anyway you like. there are no limitations of tables or boxes. Drag anything you want, anywhere you want it.
The price is fairly high but still better than instapage
I am using unbounce for all of my landing pages including the home page for my main website.
Their annual CTA conference in Vancouver is a hoot! But I love that the editor is so fluid. They have great templates, but you can customize pages to your liking. Customer service is on point. They're responsive and helpful.
You get all the features you want, but it is a little more pricey than some other options.
I used UnBounce to help create funnels for online lead generation. We gained a better understanding of how our customers behave and ultimately were able to fine tune an experience that provided us with quality online leads.
In ~2 hours, I can go from ideation to delivery of a responsive, attractive, and customized landing page. The WYSIWYG interface is the easiest I've ever used, letting me customize everything from text to graphics and forms. I also love how it integrates with nearly everything. Through Zapier, I've integrated landing pages to GoToWebinar and other apps in ~5 minutes. I also appreciate how easily I can copy elements from different templates to paste into a master design - letting me combine the best elements across their broad portfolio into one design. It also easily lets me add custom code so I can track it with Google Analytics, marketing automation tools, optimization tools (like Crazy Egg and Hotjar), and intent data tools. The forms are also very easy to create and optimize with hidden fields to pick up UTM parameters so I know what ads are driving the most conversions. Its A/B/n feature is stupid simple to set up (which is a relief). I can also set up parameter-based messaging so I can use the same landing page with multiple different ads.
The mobile editor can be a bit finicky, so save often. I wish it was more like how Wix auto-adjusts the mobile view of a page so you don't have to do much customization. I also miss the live chat support because that was a huge lifesaver when I first started using it. The in-app Zapier integration section is less user-friendly than using Zapier itself, but that’s a minor annoyance.
I needed to quickly create attractive, responsive, and customized landing pages without needing to involve a designer and developer. Unbounce has drastically increased my productivity, letting me create campaigns within 2-3 hours. Unbounce is like having a dedicated designer and developer on-hand.
Easy drag and drop builder, plethora of templates to choose from
Nothing much really, though I wish they had more native integrations
It has helped us test and optimize our ad landing pages at scale. It also helps us test out headlines and designs for our site.
It's so simple and easy to get going with. I am able to build amazing landing pages that help improve out CTR and conversions. The pages are much faster than the standard website and are great for digital ads. They have a range of templates you can use or copy parts of, or you can start again and design one from scratch. We also use a PPC agency who has done some custom work for us so they look amazing. It's easy to set up and edit goals - allows a/b testing and its a must have!! Such a fair price for what you get!
They don't have animation or animated elements which would take it to the next level. otherwise amazing!
Landing pages, lack of control on our website and slow loading content that increased out bounce rates.
The drag and drop editor makes this platform approachable and quick for marketers. Working at a start up means you typically need things done yesterday, and Unbounce allows you to execute at a moments notice.
There are lots of limitations in the editor, and the mobile version is not the most responsive.
As a small team, we need landing pages that look good, work well, and can happen quickly. We don't have the time or budget to have a web developer create all the pages we need so Unbounce increases efficiency in our workflow.
Integrates very well with our sales processes.
I can't complain about fee because I make more
Enables me to measure the effectiveness of a campaign and track the origin of the lead.
It is easy to use. With the drag and drop interface, you can move objects and customize the landing page in a few minutes. I love the A/B test system as well
Nothing at the moment. The only thing that annoys me a little bit is the fact that sometimes, moving objects in the mobile version of the page affects the desktop page as well.
I can create easily landing page for my campaign and test different value propositions.